Optimisation & Support

Portals don't stay clean. They get kept clean.

We clean up HubSpot portals that have drifted, then look after them for teams without someone in-house watching the backend. Properties, workflows, permissions, integrations and reporting, fixed first and then maintained month to month by senior people who know your portal.

Discipline HubSpot RevOps
Hubs Marketing, Content, Sales, Service
Length Clean-up first, then ongoing
What we're noticing

Most portals stay clean for a quarter. Then upkeep becomes someone's spare-time job.

What we see

A portal gets set up well, and for a while it holds. Then the day-to-day takes over. New properties get added because that's quicker than finding the right one. Lifecycle stages drift. A workflow breaks quietly, and nobody notices until a report looks wrong. The admin falls to whoever has a spare hour, which means it falls to no one.

A year later the data has drifted, the reports are shaky, and the team is working around HubSpot instead of in it.

What we do

We start with a proper review of your portal: what's configured, what's actually used, and where things have started to slip. Then a steady rhythm takes over. We maintain what matters, fix what's broken and improve what's slowing the team down.

The data behind your reports stays protected, and small improvements get made without complicating what already works.

What's included

What an engagement usually covers, scaled to the size and complexity of your portal.

01

Portal hygiene

Properties, lifecycle stages, lists and data standards kept consistent as the portal gets used.

02

Users and permissions

Access and roles kept current as your team changes. Fewer accidental edits.

03

Workflow maintenance

Fixes and refinements to your automation, plus checks that it still does what it was built to do.

04

Forms, emails and assets

New forms, email edits and module changes, built properly the first time.

05

Pipeline governance

Stages, required fields and the sales process behind them, kept in line as the way you sell changes.

06

Integrations support

Troubleshooting where your other tools connect to HubSpot. Sync issues caught before they reach your reports.

07

Reporting reliability

The data behind the dashboards kept clean, so they keep matching what's happening in the business.

08

Small improvements

The small fixes that save your team time, made without complicating what already works.

09

Quarterly health check

A step back to check the portal still matches how the business runs now.

When teams bring us in

Three moments when HubSpot needs an owner.

01

After onboarding wraps up

The build is done and the team's trained. Now someone needs to keep it that way.

02

When the HubSpot person leaves

The person who knew the portal has moved on, and nobody else knows why things were set up the way they were.

03

When the reports stop adding up

Leadership has started second-guessing the dashboards, and nobody has time to find out why.

How we work

How we'll work with you.

01

We start with a review

Before we change anything, we look at what's configured and what's used. The work that follows is based on your portal, not on assumptions about it.

02

We keep a steady rhythm

Maintenance, fixes and improvements every month, so most issues get caught before your team feels them.

03

We fix where problems start

When the same data keeps going wrong, we fix how it gets entered as well as the records, so the clean-up lasts.

04

We'll push back

If a request would add clutter or break something further down the line, we'll say so. That's part of the job.

05

We stay

Our longest client relationships are older than their HubSpot portals. You'll work with senior people who know your portal.

Engagement rhythm

The first couple of months are about getting your portal right. After that, it's a steady monthly rhythm.

Weeks 1–2

Portal review

What's configured, what your team actually uses, and where things have started to slip.

4–8 weeks

Clean up

The optimisation work. Broken workflows fixed, unused properties cleared out and the rules tightened before the monthly rhythm starts. Bigger portals take longer.

Ongoing

Monthly rhythm

We maintain what matters, fix what breaks and improve what's slowing the team down.

Quarterly

Health check

We check the portal still matches how the business runs now, and adjust where it doesn't.

Before and after

What changes when someone owns the portal.

Dimension Before After
Ownership
Admin falls to whoever has time that week

Senior people who know your portal

Hygiene
Small inconsistencies building up

Consistent, without you thinking about it

Automation
Breaks quietly, found weeks later

Monitored and fixed early

Reporting
Inputs drifting, dashboards getting shaky

Clean data underneath, numbers leadership trusts

Team focus
Pulled into portal admin

Back on the work they were hired for

By the numbers
12
Years in HubSpot

In-house first, then for other HubSpot partners, then as OTM.

175
Clients

B2B teams we've built, rebuilt or supported HubSpot for.

ANZ
Australia and New Zealand

Based in Tamworth, NSW. Working with teams on both sides of the Tasman.

Next step

Let's talk about your HubSpot.

Tell us where your portal's at and what's been slipping. We'll tell you honestly whether ongoing support is the right fit, or whether something else should come first.

Book a call
Emailhello@otm.com.au
BasedTamworth, NSW