Building it
Turning how a business actually runs into a portal that fits. Custom objects, pipelines and the apps that plug into it.
A boutique HubSpot consultancy working with B2B teams across Australia and New Zealand.
Officially, we've been OTM since 2024. Before that, it was Kira Stuart (now Penrose). She started in-house, running HubSpot for other people's businesses. Then came years on the agency side, brought in by other HubSpot partners when they needed a specialist.
By the time OTM became a company, she'd spent almost a decade in HubSpot. Twelve years and 175 clients on, that experience comes with every project, and so does she.
Kira leads every client relationship. A small team supports the day-to-day work, and specialists we manage behind the scenes come in for the jobs that need them, like custom code or complex integrations. You won't be handed to someone junior once the work starts.
Small by design. Senior on every account. The people who scope your work stay on it, so the person answering your question already knows how your portal is built and why.
Turning how a business actually runs into a portal that fits. Custom objects, pipelines and the apps that plug into it.
Training built around the work your team actually does, until HubSpot feels like theirs.
The workflow nobody can explain. The report that doesn't add up. We like finding out why.
Plenty of our clients sell software into these sectors, from fintech and regtech to construction tech. Subscription pipelines, trials and renewals are familiar ground. We take on portals outside these as well. The foundations in HubSpot tend to look the same underneath, whatever you sell.
These are the HubSpot certifications and partner badges OTM holds today. HubSpot checks them, and you can too on our partner profile.
You'll work with senior people who know your portal.
Scoping and running HubSpot onboardings, from kickoff through to handover.
How the hubs, data model and integrations fit together across the whole portal.
Pipelines, deal stages, sequences and the sales reporting your leadership trusts.
Tickets, help desk, knowledge base and feedback, connected to the rest of the customer journey.
Breeze, HubSpot's AI, and where it earns a place in your portal.
AI concepts, applications and responsible use, applied to the portals we build.
Certifications are renewed on HubSpot's schedule. See the current list on HubSpot
We're a remote team working with B2B businesses across Australia and New Zealand. After many years on Sydney's Northern Beaches, we moved the office back to Tamworth. The work itself happens inside your portal, on calls with your team and in the documentation you keep. That's where you'll find us.
Kira brought real technical depth to complex builds like our MQL triggers, lifecycle recycle logic, and W-shaped attribution setup, translating tricky requirements into simple motions.
Like most teams, we hit that point where our CRM setup had become a bit messy. Old workflows, inconsistent data, and old assets that no longer reflected how our sales and marketing teams actually operated. Kira came in and not only cleaned things up, but helped us optimise everything.
She organised our complicated set of 50,000+ contacts in our database into an easy to segment and contact format.
I have worked with Kira for 3+ years now and she is nothing short of amazing.
Not only does she understand every aspect of HubSpot but she takes the time to listen and understand our needs before implementing the solution.
She was really patient as we experimented with different approaches and really challenged the boundaries of what was possible with our license.
I have no hesitations recommending Kira and her services to anyone who wants to have a real crack at HubSpot.
I have wanted to implement HubSpot for a long time but was always worried about the set up. OTM was great, walked me through everything, gave easy to follow instructions and always great to deal with.
Kira helped us implement a hot lead nurturing sales CRM. Basically we had a few lead streams mainly received via website forms or emails from lead providers. We then created deals in a HubSpot pipeline and setup automatic email nurturing and texting based on responses received or not received from the lead/deal.
Great service, great outcomes, no worries.
Kira insisted on a hands-on learning approach, which made all the difference.
Kira also delivered onboarding and training sessions that were clear, practical, and tailored to our needs.
We loved working with Kira on our HubSpot onboarding.
Kira is across the needs of sales and marketing, and how to cater for their needs through CRM, and getting the tools to do the magic.
The set-up has increased collaboration between marketing, sales and customer experience.
Kira has helped us setup and improve our CRM, website and email marketing platforms. Her expertise has been invaluable and is helping us get the best out of our investment in HubSpot.
I first reached out to Kira when I was first investigating using HubSpot in our business, and her advice, experience and professionalism really helped me decide to implement HubSpot because I was confident Notud could use it fully.
She helped us get our instance of HubSpot up and running, established workflows and helped us generate some much needed content.
Kira has been a great support for us to get aligned to the HubSpot platform.
In the process of helping us integrate HubSpot, Kira was efficient in turning around deadlines and also provided clear and precise resources for us to learn to use the new systems implemented.
She managed the migration from our previous basic CRM into HubSpot seamlessly and set up all of our workflows and automated outreach extremely well.
We were really fortunate to find Kira for our project as we needed someone super knowledgeable and capable to guide us through HubSpot implementation and migration.
She migrated everything from Mailchimp, created my CRM and also chatbots, meeting links and so much more.
Kira is incredibly knowledgeable about all aspects of the system, a patient and relaxed teacher who has the ability to teach and explain HubSpot using clear and concise language.
Kira was amazing in getting us up to speed, finding our way around HubSpot so it felt smooth and easy to use, accessible and was able to iron out all the creases super quickly and find all the solutions to any questions we had or tweaks needed.
Every review here was posted by a client on HubSpot's own directory.
Tell us where your portal is and where it needs to be.