About OTM

Senior HubSpot people, for one project or the long haul.

A boutique HubSpot consultancy working with B2B teams across Australia and New Zealand.

Partner tier HubSpot Gold Solutions Partner
Experience 12 years
Reviews 25 five-star
Kira Penrose (Stuart), founder of OTM
Kira Penrose (Stuart)Founder and Director
Who we are

Officially, we've been OTM since 2024. Before that, it was Kira Stuart (now Penrose). She started in-house, running HubSpot for other people's businesses. Then came years on the agency side, brought in by other HubSpot partners when they needed a specialist.

By the time OTM became a company, she'd spent almost a decade in HubSpot. Twelve years and 175 clients on, that experience comes with every project, and so does she.

How we're set up

The same senior people on your account, start to finish.

Who you'll work with

Kira leads every client relationship. A small team supports the day-to-day work, and specialists we manage behind the scenes come in for the jobs that need them, like custom code or complex integrations. You won't be handed to someone junior once the work starts.

Why we keep it that way

Small by design. Senior on every account. The people who scope your work stay on it, so the person answering your question already knows how your portal is built and why.

What we're about

Everything we do connects to HubSpot. If it closed tomorrow, we'd be in trouble.

01

Building it

Turning how a business actually runs into a portal that fits. Custom objects, pipelines and the apps that plug into it.

02

Teaching it

Training built around the work your team actually does, until HubSpot feels like theirs.

03

Untangling it

The workflow nobody can explain. The report that doesn't add up. We like finding out why.

Who we work with

B2B teams across Australia and New Zealand.

Financial Services, Lending & Fintech

Regtech & Compliance

Property & Construction

Professional Services

Media

Education & Training


Plenty of our clients sell software into these sectors, from fintech and regtech to construction tech. Subscription pipelines, trials and renewals are familiar ground. We take on portals outside these as well. The foundations in HubSpot tend to look the same underneath, whatever you sell.

HubSpot certifications

Certified on the hubs we build in.

These are the HubSpot certifications and partner badges OTM holds today. HubSpot checks them, and you can too on our partner profile.

HubSpot Gold Solutions Partner

You'll work with senior people who know your portal.

25
Five-star reviews
7
HubSpot certifications and badges
Partner

HubSpot Implementation for Partners

Scoping and running HubSpot onboardings, from kickoff through to handover.

Partner

Platform Consulting

How the hubs, data model and integrations fit together across the whole portal.

Software

Sales Hub Software Certification

Pipelines, deal stages, sequences and the sales reporting your leadership trusts.

Software

Service Hub Software Certification

Tickets, help desk, knowledge base and feedback, connected to the rest of the customer journey.

Partner

Breeze Essentials Partner Badge

Breeze, HubSpot's AI, and where it earns a place in your portal.

AI

AI Essentials Badge

AI concepts, applications and responsible use, applied to the portals we build.

Certifications are renewed on HubSpot's schedule. See the current list on HubSpot

Where we work

In your HubSpot portal.

We're a remote team working with B2B businesses across Australia and New Zealand. After many years on Sydney's Northern Beaches, we moved the office back to Tamworth. The work itself happens inside your portal, on calls with your team and in the documentation you keep. That's where you'll find us.

Reviews

Five stars, twenty-five times.

5.0
★★★★★ 25 reviews on the HubSpot Solutions Directory
Kira brought real technical depth to complex builds like our MQL triggers, lifecycle recycle logic, and W-shaped attribution setup, translating tricky requirements into simple motions.
Optimisation & Support ★★★★★ A. Kearns CMO, Rosterfy HubSpot Solutions Directory, Jul 2026
Like most teams, we hit that point where our CRM setup had become a bit messy. Old workflows, inconsistent data, and old assets that no longer reflected how our sales and marketing teams actually operated. Kira came in and not only cleaned things up, but helped us optimise everything.
Optimisation & Support ★★★★★ H. Block HubSpot Solutions Directory, Jun 2025
She organised our complicated set of 50,000+ contacts in our database into an easy to segment and contact format.
Optimisation & Support ★★★★★ D. McDonnell Consumer Products, 11 to 25 employees HubSpot Solutions Directory, Nov 2022
I have worked with Kira for 3+ years now and she is nothing short of amazing.
Optimisation & Support ★★★★★ A. Quinn HubSpot Solutions Directory, Mar 2026
Not only does she understand every aspect of HubSpot but she takes the time to listen and understand our needs before implementing the solution.
Optimisation & Support ★★★★★ C. Neville Banking/Financial Services, 11 to 25 employees HubSpot Solutions Directory, Dec 2022
She was really patient as we experimented with different approaches and really challenged the boundaries of what was possible with our license.
Optimisation & Support ★★★★★ J. Critchley HubSpot Solutions Directory, Aug 2026
I have no hesitations recommending Kira and her services to anyone who wants to have a real crack at HubSpot.
Optimisation & Support ★★★★★ T. Kugler Technology - Software, 11 to 25 employees HubSpot Solutions Directory, Nov 2022
I have wanted to implement HubSpot for a long time but was always worried about the set up. OTM was great, walked me through everything, gave easy to follow instructions and always great to deal with.
Onboarding ★★★★★ D. Wallace HubSpot Solutions Directory, Dec 2025
Kira helped us implement a hot lead nurturing sales CRM. Basically we had a few lead streams mainly received via website forms or emails from lead providers. We then created deals in a HubSpot pipeline and setup automatic email nurturing and texting based on responses received or not received from the lead/deal.
Onboarding ★★★★★ B. Davis HubSpot Solutions Directory, Feb 2026
Great service, great outcomes, no worries.
Onboarding ★★★★★ M. Bruger HubSpot Solutions Directory, Aug 2025
Kira insisted on a hands-on learning approach, which made all the difference.
Onboarding ★★★★★ S. Brunelle Construction & Renovation, 11 to 25 employees HubSpot Solutions Directory, Apr 2024
Kira also delivered onboarding and training sessions that were clear, practical, and tailored to our needs.
Onboarding ★★★★★ A. Pearce HubSpot Solutions Directory, Jul 2025
We loved working with Kira on our HubSpot onboarding.
Onboarding ★★★★★ A. Belgun Terria HubSpot Solutions Directory, Nov 2025
Kira is across the needs of sales and marketing, and how to cater for their needs through CRM, and getting the tools to do the magic.
Onboarding ★★★★★ N. Conolly HubSpot Solutions Directory, Dec 2025
The set-up has increased collaboration between marketing, sales and customer experience.
Onboarding ★★★★★ P. Aggerholm HubSpot Solutions Directory, Nov 2025
Kira has helped us setup and improve our CRM, website and email marketing platforms. Her expertise has been invaluable and is helping us get the best out of our investment in HubSpot.
Onboarding ★★★★★ D. Gibson Technology - Software, 6 to 10 employees HubSpot Solutions Directory, Dec 2021
I first reached out to Kira when I was first investigating using HubSpot in our business, and her advice, experience and professionalism really helped me decide to implement HubSpot because I was confident Notud could use it fully.
Onboarding ★★★★★ B. Cohen Notud HubSpot Solutions Directory, Dec 2021
She helped us get our instance of HubSpot up and running, established workflows and helped us generate some much needed content.
Onboarding ★★★★★ J. Warren Technology - Software, 2 to 5 employees HubSpot Solutions Directory, Dec 2021
Kira has been a great support for us to get aligned to the HubSpot platform.
Onboarding ★★★★★ M. Smitherman Technology - Software, 11 to 25 employees HubSpot Solutions Directory, Jul 2023
In the process of helping us integrate HubSpot, Kira was efficient in turning around deadlines and also provided clear and precise resources for us to learn to use the new systems implemented.
Onboarding ★★★★★ J.&K. Beilharz Medical & Wellness, 2 to 5 employees HubSpot Solutions Directory, Jan 2022
She managed the migration from our previous basic CRM into HubSpot seamlessly and set up all of our workflows and automated outreach extremely well.
Migration ★★★★★ H. Dolan HubSpot Solutions Directory, Mar 2026
We were really fortunate to find Kira for our project as we needed someone super knowledgeable and capable to guide us through HubSpot implementation and migration.
Migration ★★★★★ S. Macaulay Banking/Financial Services, 11 to 25 employees HubSpot Solutions Directory, May 2024
She migrated everything from Mailchimp, created my CRM and also chatbots, meeting links and so much more.
Migration ★★★★★ C. Turner Medical & Wellness, 1 employee HubSpot Solutions Directory, Dec 2023
Kira is incredibly knowledgeable about all aspects of the system, a patient and relaxed teacher who has the ability to teach and explain HubSpot using clear and concise language.
Migration ★★★★★ M. Greenwood HubSpot Solutions Directory, Feb 2025
Kira was amazing in getting us up to speed, finding our way around HubSpot so it felt smooth and easy to use, accessible and was able to iron out all the creases super quickly and find all the solutions to any questions we had or tweaks needed.
Migration ★★★★★ H. Community Health, 2 to 5 employees HubSpot Solutions Directory, Jan 2022

Every review here was posted by a client on HubSpot's own directory.

Next step

Let's talk.

Tell us where your portal is and where it needs to be.

Book a call
Emailhello@otm.com.au
Working withAustralia and New Zealand