Last updated: November 2026
HubSpot costs nothing to start. The free CRM covers up to two users. Starter lists at A$31 per seat a month (HubSpot is currently running a lower promotional rate). On Professional, it's A$140 per seat a month for Sales Hub or Service Hub, A$1,241 a month for Marketing Hub, or A$2,018 a month for the full Customer Platform, on annual payment. Prices are in AUD, before GST, as shown on HubSpot's Australian pricing in November 2026.
How much does each HubSpot hub cost in AUD?
HubSpot sells six hubs, plus a Customer Platform bundle that includes all of them. Sales, Service and Revenue Hub are priced per seat. Marketing, Content and Data Hub are priced as a monthly package that includes a set number of core seats.
| Hub | Starter | Professional | Enterprise |
|---|---|---|---|
| Sales Hub | A$31 per seat | A$140 per seat | A$240 per seat |
| Service Hub | A$31 per seat | A$140 per seat | A$240 per seat |
| Marketing Hub | A$31 per seat | A$1,241 (3 core seats, 2,000 contacts) | A$5,580 (5 core seats, 10,000 contacts) |
| Content Hub | A$31 per seat | A$702 (3 core seats) | A$2,330 (5 core seats) |
| Data Hub | A$31 per seat | A$1,037 (1 core seat) | A$2,880 (1 core seat) |
| Revenue Hub | No Starter (billing and payments on every plan; quoting from Professional) | A$135 per seat | A$210 per seat |
| Customer Platform (all hubs) | A$31 per seat | A$2,018 (6 seats, 2,000 contacts) | A$7,290 (8 seats, 10,000 contacts) |
Monthly prices in AUD, before GST, as shown on HubSpot's Australian pricing in November 2026. Professional prices shown use annual payment. Professional also offers monthly payment on an annual commitment, at a higher monthly rate: for example, A$155 per seat for Sales Hub Professional and A$1,380 for Marketing Hub Professional. Enterprise prices are shown as monthly starting amounts, so confirm the billing schedule on your quote. Starter prices are HubSpot's standard rate. At the time of writing, HubSpot was offering new customers Starter at a promotional A$11 per seat a month paid annually, or A$16 paying monthly with no annual contract. A$31 per seat a month is the undiscounted reference price shown alongside the offer. The Starter offer includes all Starter products, so you don't need to buy each Starter hub separately. HubSpot describes it as a limited-time offer, so budget on the standard price unless your quote locks in the discount. Confirm current prices on HubSpot's pricing page before you buy.
We've written up each hub in more detail:
- HubSpot Sales Hub pricing in Australia
- HubSpot Marketing Hub pricing in Australia
- HubSpot Service Hub pricing in Australia
- HubSpot Revenue Hub pricing in Australia
Is HubSpot CRM free?
Yes. HubSpot's free CRM covers contacts, companies, deals and basic sales, marketing and service tools for up to two users, with no time limit. The free plan has usage limits, including on contacts, so check them against your database. You start paying when you need more users, automation, multiple pipelines or more advanced reporting.
How much does HubSpot CRM cost for a sales team?
When people ask what HubSpot CRM costs, they usually mean Sales Hub seats. Sales Hub Professional is A$140 per seat a month on annual payment, before GST. Assign paid seats based on the features each person needs, not their job title or how often they log in. Free View-Only seats suit people who only need to see records, such as leadership or finance. They can't edit records, change settings or log emails.
A team of six sellers on Professional pays A$840 a month, or A$10,080 a year in licences. On top of that, HubSpot requires a one-off onboarding fee for Sales Hub Professional, which it quotes separately. Ask for it in AUD before you sign.
Should you buy single hubs or the Customer Platform?
The Customer Platform makes sense when you'll use Content Hub or Data Hub as well as marketing, sales and service. At Professional it's A$2,018 a month and includes 6 seats, 2,000 marketing contacts and 5,000 HubSpot Credits a month. HubSpot's pricing page shows the seat total but not which seat types make it up, so confirm the mix on your quote.
For comparison, Marketing Hub Professional plus one Sales, one Service and one Revenue seat comes to A$1,656 a month at standard listed prices. That leaves out cross-hub offers, such as HubSpot's discounted Revenue Hub seat for eligible new Sales Hub customers. The separate hubs come in about A$362 a month under the bundle, but they don't include Content Hub or Data Hub Professional, which list at A$702 and A$1,037 a month on their own. They also include 3,000 credits a month, against the bundle's 5,000. In this example, separate hubs cost less before offers. Compare quotes for the same seat types, quantities and requirements before deciding.
What else adds to the cost of HubSpot?
Licences are the biggest line, but other costs decide what you'll really pay in year one.
- HubSpot's onboarding fee. Sales, Service and Marketing Hub Professional and Enterprise come with a required one-off onboarding fee, which isn't included in the listed price. HubSpot quotes it separately, so ask for the AUD amount on your quote.
- Marketing contacts. Marketing Hub plans include a set number of marketing contacts, and you can buy more in blocks. Get the block price quoted for your tier and volume.
- Extra core seats. On the package-priced hubs, extra core seats start at A$72 a month on Professional (A$80 paying monthly) and A$120 on Enterprise. Core seats aren't the same as Sales, Service or Revenue seats.
- HubSpot Credits. Certain AI features and actions consume HubSpot Credits. Most single hubs include 500 a month on Starter, 3,000 on Professional and 5,000 on Enterprise. Data Hub includes more: 5,000 on Professional and 10,000 on Enterprise. The Customer Platform includes 5,000 on Professional and 10,000 on Enterprise. Allowances don't add up across hubs. Extra credits can be bought in packs or pay-as-you-go, so check the rate on your quote.
- Payment processing. If you collect payments through a connected Stripe account, Stripe's processing fees apply, plus HubSpot's 0.75% platform fee per transaction.
- GST. HubSpot shows Australian prices before applicable tax, so add 10% GST where it applies.
Partner work is a separate cost again. Migrating from another CRM, building pipelines around how you sell, and training the team usually sit outside HubSpot's own fees.
Example: what does a year of Customer Platform Professional cost?
Take a B2B business running marketing, sales and service in HubSpot on the Professional Customer Platform, paid annually, using its included seats.
| Customer Platform Professional (6 seats, 2,000 contacts) | A$2,018 a month |
| Licences for the year, ex GST | A$24,216 |
| GST at 10% (rounded to the nearest dollar) | A$2,422 |
| Licences for the year, inc GST (rounded to the nearest dollar) | A$26,638 |
That figure leaves out any onboarding fee, extra seats, contacts and credits, and partner work. Ask HubSpot for the onboarding fee on the bundle you're quoted, as it depends on which hubs it covers.
How can you keep your HubSpot bill down?
- Assign paid seats based on the features each person needs. Use free View-Only seats where their limits fit the role.
- Set unengaged contacts as non-marketing contacts, so you only pay for people you actually market to. The change takes effect from your next update date, not straight away. Lowering your count doesn't automatically lower the contact tier you've bought, and going over your tier triggers an upgrade you keep paying for until renewal.
- Pay annually once you're confident in your seat count.
- Price the Customer Platform against separate hubs before you add a second or third hub.
- Review seats and contacts before every renewal.
Do you need a HubSpot partner to set it up?
You don't have to use one. HubSpot's own onboarding covers guided setup, and plenty of small teams get going that way. A partner tends to earn its place when you're migrating from another CRM, running more than one pipeline or entity, or need HubSpot to fit a sales process that isn't standard.
We've written up how we approach HubSpot onboarding and HubSpot migrations, including what's in scope and how long each takes.
Frequently asked questions
How much does HubSpot cost per month in Australia?
HubSpot is free for up to two users. Starter lists at A$31 per seat a month. On annual payment, Professional is A$140 per seat a month for Sales or Service Hub, A$1,241 a month for Marketing Hub, or A$2,018 a month for the Customer Platform, before GST.
Do HubSpot's Australian prices include GST?
No. HubSpot shows Australian prices in AUD, subject to applicable tax, so add 10% GST where it applies.
Does HubSpot charge Australian customers in AUD?
Yes. HubSpot shows Australian prices in AUD. If you see a fee published in US dollars, any AUD figure you work out from it is only an estimate until HubSpot quotes you in AUD.
What is the cheapest paid HubSpot plan?
Starter is the cheapest paid plan, at A$31 per seat a month standard. HubSpot is currently offering new customers a lower promotional Starter rate, but budget on the standard price unless your quote locks in the discount.
Is HubSpot cheaper if you pay annually?
Yes. On HubSpot's Australian pricing, Sales or Service Hub Professional is A$155 per seat a month paying monthly and A$140 paying annually, a saving of A$15 per seat. Marketing Hub Professional is A$1,380 versus A$1,241, a saving of A$139 a month. Either way, Professional plans need an annual commitment.
Is HubSpot's onboarding fee compulsory?
For Sales, Service and Marketing Hub Professional and Enterprise, yes. HubSpot's pricing page says the listed price doesn't include the required one-time onboarding fee. Starter doesn't carry one. Ask what applies to your quote, especially if a partner is handling setup.
What's the difference between HubSpot Smart CRM and the free CRM?
Smart CRM is the shared data layer underneath every hub, and the free CRM gives you its core features at no cost. HubSpot also sells Smart CRM as a paid standalone product: Professional is A$72 per seat a month paid annually (A$80 paid monthly) and Enterprise is A$120 per seat. Paid hubs add tools on top of the same records, so you don't need to rebuild your data when you upgrade.
Working out what HubSpot will cost you?
If you'd like help choosing the right hubs and tier for your team, and pricing what it'll take to set up properly, let's talk. We'll go through your seats, your contacts and what you're moving across.