HubSpot Marketing Hub Professional costs A$1,241 a month in Australia, paid annually and ex GST, with 3 core seats and 2,000 marketing contacts included. Starter is A$11 per seat a month paid annually, and Enterprise is A$5,580 a month. The number that moves your bill most is marketing contacts, so work that out before anything else. Prices below were checked in October 2026; confirm current AUD rates on HubSpot's Marketing Hub pricing page before you buy.
How much is each Marketing Hub tier in AUD?
Unlike Sales Hub and Service Hub, Marketing Hub Professional and Enterprise are priced as a monthly package with a set number of core seats and marketing contacts. You pay extra for more seats or more contacts.
| Tier | Price per month, paid annually (ex GST) | Paid monthly | Included | HubSpot onboarding (one-off) |
|---|---|---|---|---|
| Free | A$0 | A$0 | Basic forms and email, up to 2 users | None |
| Starter | A$11 per seat | A$31 per seat, monthly commitment | 1,000 marketing contacts, 500 Credits | None |
| Professional | A$1,241 | A$1,380, annual commitment | 3 core seats, 2,000 marketing contacts, 3,000 Credits | About A$4,320 |
| Enterprise | A$5,580 | Annual only | 5 core seats, 10,000 marketing contacts, 5,000 Credits | About A$10,080 |
Prices are HubSpot's Australian prices as shown on its pricing page in October 2026, excluding GST. Onboarding fees are approximate AUD equivalents of HubSpot's published fees.
What do you get at each tier?
Starter covers email, forms and simple landing pages for a small team. Professional is where Marketing Hub starts doing the work: automation, lead scoring, campaign reporting and ads attribution. Enterprise adds the controls and reporting depth larger teams need.
- Starter suits a business sending regular emails and capturing leads from forms, without automated nurture.
- Professional adds marketing automation, lead scoring, campaign management, social publishing, ABM tools, custom reporting and AEO tools for tracking how AI search engines see your brand. Most B2B teams that take marketing seriously end up here.
- Enterprise adds custom objects, multi-touch revenue attribution, advanced permissions, partitioning across brands or regions and higher limits throughout.
How do marketing contacts affect the price?
Marketing contacts are the people you can send marketing emails and ads to. Everyone else in your CRM can stay a non-marketing contact for free, so you only pay for the contacts you actually market to.
On Professional, extra marketing contacts cost A$351 a month per block of 5,000, paid annually. On Enterprise, extra contacts start at A$155 a month per block of 10,000. Larger databases get cheaper rates per block as they grow. Cleaning out unengaged contacts before you buy, and reviewing marketing status every quarter, is the simplest way to keep this line down.
What actually drives your Marketing Hub bill?
- Marketing contacts. This is usually the biggest variable. Count how many people you genuinely email or advertise to.
- Core seats. Professional includes 3 and Enterprise includes 5. Extra core seats cost from A$72 a month on Professional and A$120 on Enterprise.
- Annual or monthly billing. Paying Professional annually saves A$139 a month compared with paying monthly. On Starter, paying annually saves A$20 per seat a month.
- HubSpot Credits. AI features, such as content generation and agents, draw on Credits. Extra credits cost about A$14 per 1,000.
- Other hubs. If sales or service will also run in HubSpot, a Customer Platform bundle can cost less than separate hubs. Professional bundles start from about A$2,000 a month for 6 seats and 2,000 marketing contacts.
What does Marketing Hub cost for a typical team?
Take a B2B business with three people in marketing and 10,000 contacts it actively emails. On Professional, paid annually, the 3 included core seats cover the team, and you'd need two extra blocks of 5,000 contacts.
| Marketing Hub Professional (3 core seats, 2,000 contacts) | A$1,241 a month |
| 2 extra blocks of 5,000 marketing contacts at A$351 | A$702 a month |
| Licences for the year | A$23,316 |
| HubSpot onboarding (one-off) | About A$4,320 |
| Year one with HubSpot, ex GST | About A$27,636 |
That figure doesn't include partner work, such as moving lists and templates from Mailchimp, building nurture workflows, setting up lead scoring or connecting your ads accounts.
Is Marketing Hub Professional worth it over Starter?
It tends to be worth it once you want marketing to run without someone pressing send on every email. The jump from Starter to Professional is large, so it pays to be clear about which Professional features you'll use in the first six months. If the answer is mainly email and forms, Starter may hold you for a while longer.
Do you need a HubSpot partner to set up Marketing Hub?
Not always, but Professional has a lot of moving parts. A partner tends to earn its place when you're migrating from Mailchimp or another platform, connecting marketing to the sales pipeline, or need reporting your leadership will trust from day one.
We've written up how we approach HubSpot onboarding and HubSpot migrations, including what's in scope and how long each takes.
Frequently asked questions
How much does HubSpot Marketing Hub cost per month in Australia?
Paid annually, Marketing Hub is A$11 per seat a month on Starter, A$1,241 a month on Professional and A$5,580 a month on Enterprise, ex GST.
Do HubSpot's Australian prices include GST?
No. HubSpot lists its Australian prices excluding GST, so add 10% when you budget.
What counts as a marketing contact in HubSpot?
A marketing contact is anyone you've set as reachable by marketing emails and ads. You can keep everyone else as non-marketing contacts, which don't count towards your bill.
How much does it cost to add more contacts to Marketing Hub Professional?
Extra marketing contacts cost A$351 a month per block of 5,000 on Professional, paid annually. Rates per block drop as your database grows.
How many users are included in Marketing Hub Professional?
Professional includes 3 core seats and Enterprise includes 5. Extra core seats start at A$72 a month on Professional and A$120 a month on Enterprise.
Is the HubSpot onboarding fee compulsory for Marketing Hub?
For Professional and Enterprise, HubSpot charges a one-off onboarding fee: about A$4,320 for Professional and A$10,080 for Enterprise. Ask HubSpot whether it can be waived if a partner is handling your setup.
Can I move from Mailchimp to HubSpot Marketing Hub?
Yes. Contacts, lists and engagement data usually come across, and templates are rebuilt in HubSpot. How much history you keep depends on what Mailchimp can export.
Ready to work out the right setup?
If you'd like help working out your contact count, your tier and what it'll take to set up properly, let's talk. You might also want to compare Sales Hub pricing in Australia.
.png)