SERVICES

Revenue Operations Strategy & HubSpot Consulting

Senior-led strategy that turns into execution. We help you clarify what to do next across your go-to-market, HubSpot, and revenue engine, then translate it into a practical plan your team can actually run.

Let’s talk HubSpot

Useful when…


01

You want clear direction

You need a confident plan to hit growth targets, without guessing what to prioritise.

02

You need senior, fractional guidance.

You want an experienced operator to shape decisions, pressure-test ideas, and keep momentum, without hiring full-time.

03

You need a fresh perspective

You’re too close to the day-to-day and want an unbiased view of what’s really blocking growth, then a practical path to fix it.

Our approach to Strategy + Advisory

Strategy isn’t a deck. It’s the foundation that makes every downstream decision easier: workflows, campaigns, automation, reporting, and resourcing. We start by aligning on outcomes (pipeline, conversion, velocity, retention) and getting crisp on definitions (what counts, what doesn’t, and why); then we map your current revenue journey end-to-end: from first touch through to close and onboarding, highlighting bottlenecks, gaps, and misalignment.

From there, we translate strategy into a simple operating plan:

  • Goals + KPI alignment: what you’re trying to achieve and how you’ll measure it
  • ICP + journey mapping: who you’re targeting and how they move through your funnel
  • Funnel + handoffs: what happens at each stage and who owns the next step
  • HubSpot-ready architecture: lifecycle stages, pipelines, properties, governance, and automation principles
  • Reporting blueprint: dashboards that leadership can actually run the business on
  • 90-day plan: a prioritised roadmap with clear owners and effort levels

You leave with clarity and a plan that’s built for execution—especially inside HubSpot.

Why OTM?

Because boutique advisory should feel like senior partnership, not generic consulting. The result is a calmer, more consistent growth engine, built on clear systems and confident teams. With OTM, you get:
 

consultation

Senior-led, hands-on guidance

Direct access to experienced specialists—no layers, no handoffs

process

Systems-first thinking

We design strategy that holds up in workflows, data, and reporting

team-management

Built for scaling B2B teams

Practical decisions for lean teams across AU/NZ (and beyond)

enable

Enablement-first

Your team leaves confident and capable clear documentation, simple governance, and a plan you can own

What clients say

“Kira has been an outstanding support across all areas of our HubSpot journey. From day one, nothing has ever been too much trouble. She is approachable, responsive and incredibly knowledgeable. She played a key role in our website migration, ensuring the transition was smooth, structured, and stress-free. Her expertise in setting up customer workflows, streamlining digital efficiencies, and driving our marketing efforts has added real value to our business operations. Kira also delivered onboarding and training sessions that were clear, practical, and tailored to our needs. This empowered our team to confidently navigate and maximise HubSpot’s capabilities. Kira is a true professional and a pleasure to work with, playing a key role in helping us successfully achieve our goals on the HubSpot platform.”

Pearce, A.
FOUNDER.

Working with Kira was an all round great experience. I have wanted to implement HubSpot for a long time but was always worried about the set up. OTM was great, walked me through everything, gave easy to follow instructions and always great to deal with. Highly recommend.

Wallace D.
FOUNDER

Kira from Outsourced Technical Marketing is somewhat of a rarity in having a vast amount of knowledge and experience but also being able to share, teach and coach our sales team members at their level of knowledge and understanding with just the right mix of patience, empathy and motivation. Great service, great outcomes, no worries. Thanks Kira🙏 Highly recommended 👍

Bruger, M.
MARKETING DIRECTOR

Start the conversation

If you need sharper priorities, clearer alignment, or a roadmap that actually translates into HubSpot execution, let’s talk. We’ll recommend the simplest strategy engagement that gets you unstuck and moving with confidence.