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Articles

Articles

HubSpot guides, how-tos, and lessons from client work.

Featured HubSpot's new historical email import feature allows users to pull past email data into the CRM, enhancing contact context and improving sales efficiency.
Most read this month
Apr 14, 2026, 6:31:48 PM / 1 min read

HubSpot's Historical Email Import Tool Is Finally Here

When sales teams connect their inbox to HubSpot, there's a common frustration that follows: the CRM shows the contact, but none of the relationship. No prior conversations, no context, no thread history. Everything before the connection date is effectively inv...

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Recent writing
Jan 13, 2026, 5:03:08 PM

The Conversation That Should Happen Before You Buy a CRM

TL;DR: CRM failure rates hit 55% because founders buy technology before mapping their sales process. Before selecting a platform, map what happens between lead ...

1 min read
HUBSPOT/ Aug 14, 2025, 9:30:09 AM

HubSpot Sales Hub Pricing Australia: Plans, Seats, Contacts & Costs (2025)

Pricing last checked: 12 Aug 2025 (AEST). Always confirm live AUD rates on HubSpot’s Sales pricing page before purchasing.

1 min read
Aug 14, 2025, 6:46:17 AM

How to Set Up HubSpot CRM Right the First Time

If you only get one go at setting up HubSpot CRM, make it the right one. A clean build saves months of rework, protects data quality, and gives sales, marketing...

1 min read
CASE STUDIES/ Feb 27, 2025, 9:44:08 PM

Case Study: Empowering a Finance & Capital Solutions Provider

Client Overview Our client delivers flexible and innovative capital solutions, supported by a commitment to exceptional service. They cater to businesses across...

1 min read
CASE STUDIES/ Feb 27, 2025, 9:43:57 PM

Case Study: Connecting Home Buyers with the Right Builders

Client Overview Our client simplifies the journey of building a new home, helping individuals navigate the often complex and high-stakes process. By connecting ...

1 min read
CASE STUDIES/ Feb 21, 2025, 8:00:00 AM

Case Study: Driving Growth for a Leading RegTech Business

Client Overview Our client, an award-winning regulatory technology (RegTech) company, specialises in financial crime risk and compliance assessment solutions. D...

1 min read
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